Pinterest Pins Targeting And CRM Matching Onto Its Tech Stack | AdExchanger

Pinterest’s ad tech evolution took a big step forward Tuesday when it rolled out new targeting tools and first-party data matching.
Pinterest hopes to “massively expand the categories for interest targeting” from 30 to 420, said product manager Nipoon Malhotra, who leads the company’s monetization team.

And with its CRM data matching capability, Pinterest is following Google (which debuted CRM matching last year) as well as Facebook/Instagram and Twitter.

 

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Source: adexchanger.com

FYI, but low on the totem pole.

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