Top Considerations and Mistakes with MAP Migration | SiriusMarketplace

We often hear from our clients that they are interested in migrating from their existing marketing automation platform (MAP) for another platform. In today’s b-to-b environment, MAP swapping is common. When should an organization consider a MAP migration? There are five common scenarios:

 

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Source: marketplace.siriusdecisions.com

It’s just fascinating to consider the need for MAP migration for any company given its relative youth. You could easily draw comparisons with CRM.

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