Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords – Marketing Land

Social monitoring platform BlabPredicts is now a data targeting firm, with the official release today of its new platform. Previously, the Seattle-based company sifted social media, blogs, traditional news and other sources to detect trends and keywords that brands might find relevant.

The new platform extends the dashboard by enabling the keywords, trends and segments to be utilized directly by advertiser-focused demand side platforms (DSPs) like Horizon Media’s HX and The Trade Desk, and by data management platforms (DMPs) like Grapeshot and Lotame, for targeting ads into Facebook, Twitter and programmatic ad channels.

It features a capability the company calls Conversational-Based Data Segments, so that an advertiser can direct any type of relevant ads directly into ongoing social conversations that are segmented by keywords.


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Strictly an FYI…

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