Salesforce today announced the availability of SalesforceIQ Inbox for Outlook, an add-in for the Microsoft Outlook web-based email service that integrates with Salesforce’s Sales Cloud customer-relationship management (CRM) software and adds smart features such as automated responses.
The introduction of the feature follows Salesforce’s launch of a SalesforceIQ Chrome extension for Gmail. And today’s launch also comes after multiple partnerships have been established between Microsoft and Salesforce, even though the two companies compete in the CRM business.
The new tool is meant to simplify life for salespeople, eliminating the need to constantly switch between email and Salesforce. The Gmail feature has been useful for smaller businesses, and Outlook is probably more common in larger companies. Having products for different company sizes is important, because CRM is the pillar of Salesforce’s business, and enhancements will help protect it against competitors.
Much, much better than previous options!