8 Research Hacks That Create Insanely Effective Lead Gen Campaigns – Uberflip

1. Using contact data + social media to update customer personas 

2. Reverse-engineering your competitor’s most active Twitter followers

3. The “Steal + Pray + Iterate” (SPI) method

4. Leveraging social listening

5. Track the buying cycle + the real-time career progress of your ideal lead

6. Work with your social / email teams to understand consumption trends

7. Build a targeted RSS feed

8. Conduct 5 “ideal target” interviews


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Source: hub.uberflip.com

CT for details to each hack.

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