Digital document signatures have really expedited sales. No longer do we have to print out the document, sign it, and either scan or fax it back to the original sender. But while this capability may be a godsend, there’s one problem a new startup called GetAccept wants to highlight: It still is not enough for actually closing the deal. The company has an offering it says will give firms more control over their sales document workflow.
Sixty percent of proposals never get signed, according to cofounder Mathias Thulin. He attributes it to a lack of structured workflow for salespeople: “They don’t know where to follow up or are lazy.” GetAccept aims to automate the process to convert more missed opportunities into signed deals. It incorporates different behavioral decisions you’ve made to push the deal forward, such as sending your sale an email or SMS reminder, along with retargeting display campaigns.
This Y Combinator-backed company also has a feature to help salespeople craft proposals — you can create a video presentation to supplement your standard sales proposal. The idea is to make the process more fun and engaging so it stands out, perhaps making the whole experience a bit more human. There’s also a dealboard that displays the status of all your potential deals, giving you a complete picture of what additional work may be needed.