How to Track Your Email Campaign Performance Post-Click – Litmus

How do you measure the success of an email campaign?

While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce immediately? Are they purchasing anything?

By adding tracking to your links you can answer these questions—and more—for a full picture of your email campaign success.


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