Demandbase, the leader in Account-Based Marketing (ABM), today announced a partnership with Integrate that will provide high value leads using its industry-leading Account-Based Advertising solution. This expanded offering provides B2B marketers with an automated process to generate high value leads from decision makers at specific target companies. This service combines Demandbase’s unique ability to identify and engage target accounts from across the web with Integrate’s demand generation software – allowing marketers to capture leads from those target accounts and seamlessly inject them into a customer’s existing sales process.
The partnership includes product integration where accounts demonstrating increased engagement from Account-Based Advertising are synchronized with Integrate’s software. Integrate then orchestrates demand generation campaigns across an ecosystem of media partners to engage key stakeholders within those accounts and generate leads. The qualified lead data is then imported into the client’s marketing automation system to be scored and injected into the sales process and reporting is pushed back to Demandbase’s Account-Based Advertising dashboard.