Startup YesPath launches AI-driven platform that automatically targets marketing content – Marketing Land

2015-founded startup YesPath is announcing its first product, the AI-powered ABM (Account-Based Marketing) platform. It is designed to automate segmentation for the targeting of accounts and people within those accounts, initially through website content and eventually through other channels, like email or ads.

 

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Source: marketingland.com

This looks very, very promising…

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