Beyond the Buying Cycle – Gartner

We’ve come to realize that a focus on buying cycles is not enough.   We need to focus on the entire customer lifecycle.   Why?  Well, it’s somewhat obvious, but simply winning business is not enough anymore.  You need to work to make sure the customer gets value, then you can retain their business, grow your share of wallet, and ideally create an advocacy relationship with your customer.


One of the most accurate depictations today. CT for details.


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