U.S. B2B marketing and advertising spending will grow to $161.4 billion this year, with digital accounting for over half ($83 billion) of those expenditures, according to a new report from Outsell.
Outsell’s Annual Advertising and Marketing Study 2016: B2B Advertising shows that B2B spending will increase five percent overall. Digital spending overall grew in numerous categories, including native advertising and search, with mobile posting the highest growth rate, 25%.
Fifty-one percent of B2B marketing respondents planned to increase their budgets overall in 2016; only seven percent reported spending reductions.
CT for a link to the study.