What’s the Deal with Live Streaming? A B2B Marketer’s Guide – Pardot

Here are a few ways you could use live streaming to help tell your brand’s story:

  • Put your teaching hat on. Live expert Q&As, webinars, and how-to videos perform well, because people want to learn something. Leverage the subject matter experts you have internally, or interview industry pros and customers.
  • Tell the story of your company. Highlight your employees, and what they are passionate about (especially if it’s customer success!). Give customers a behind the scenes look at your company’s culture.
  • Take your audience with you on an adventure. Are you headed to an awesome conference or event? Live stream some highlights, and let people follow along in the virtual world.
  • Use live streaming to show off new products and get instant feedback, which can be tremendously useful. Think connected focus groups.

Source: www.pardot.com

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