What is The Marketing Technology Alert?
The Marketing Technology Alert, created each weekday, summarizes the 12-20 best marketing automation-related articles, presentations, videos, infographics, etc., published by analysts, bloggers, journalists and other marketing experts. We go through 500-600 articles each day…so that you don’t have to!
Go here to review The Marketing Technology Alert!
- Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing
- 4 tips to help switch marketing automation systems – CIO
- Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey
- How Inbox Providers Identify Bad Senders – Litmus
- 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg
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Monthly Archives: March 2016
1. Maintain an active organic presence wherever your customers are
Make sure your ideal customers see you wherever they like to spend their time. The inverse is solid advice, too — make sure you don’t waste your time and money on platforms where your audience isn’t active. Put some significant time into researching the blogs and communities where you might find relevant customers, and look at the social channels where they’re most likely to be.
2. Identify and reach out to your customers on social media
Through your active presences on various online channels, you’ll be able to find your prospects and reach out to them directly — especially if they’re on Twitter, where it’s largely acceptable for anyone to initiate a discussion with anyone else. Offer free advice, based on what you know about them and their interests.
3. Retarget with banner ads to remain fresh in prospects’ minds
Retargeting your website’s visitors on other websites they visit is key to keeping your brand fresh in their minds. Use a tool like AdRoll to set up sequences of ads that can follow individuals across multiple websites, social networks and devices.
Here are a few ways you could use live streaming to help tell your brand’s story:
- Put your teaching hat on. Live expert Q&As, webinars, and how-to videos perform well, because people want to learn something. Leverage the subject matter experts you have internally, or interview industry pros and customers.
- Tell the story of your company. Highlight your employees, and what they are passionate about (especially if it’s customer success!). Give customers a behind the scenes look at your company’s culture.
- Take your audience with you on an adventure. Are you headed to an awesome conference or event? Live stream some highlights, and let people follow along in the virtual world.
- Use live streaming to show off new products and get instant feedback, which can be tremendously useful. Think connected focus groups.
The foundation of most CRM data analysis is understanding how Salesforce objects work.
It just scratches the surface, but it’s a start.
1. Know Your Target Audience
2. Define Your Unique Selling Proposition
3. Create A Powerful Headline
4. Mobile First
5. Use An Obvious Call To Action
6. Always Be Testing
CT for details.
Using your analytics platform to hold information about offline activity and conversions, that started with an online journey, is the best solution to problem. This will give you a solution that works for all your online efforts and not just a specific ad platform.
For this to work, you need to make it possible for users to share an ID between their online sessions and your CRM database. This is then used to record what happens with the customer once you have their details.
There are two possible ways to do this, by using either the UserID method, which is the most effective, or the Client ID method.
Here’s how you can implement these changes: