Building a CTA Button Your Leads Can’t Help But Click – Kissmetrics

Lead to the button with benefits
Drive more leads by offering your unique selling point. When a customer clicks on your CTA button, they should know why it will benefit them. Start with a confident headline on the page that conveys a key value you offer, and support it with a subhead that explains it. Follow with clear button copy that encourages users to claim these benefits.

If you’re like everyone else – boring and wordy – you won’t get your customers to pay attention or even to think about clicking your CTA. Add personality, emotions and enthusiasm to help draw in customers.

Source: blog.kissmetrics.com

The complete post is a useful reminder as to what is important, but I cherrypicked an obvious one: lead to the button with benefits.

 

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