Learn how leading companies like Demandbase, Cisco and others are applying predictive analytics to scale their Account-Based Marketing beyond their top 50 accounts to their top 500 to top 5000 accounts.
Account-Based Marketing (ABM) flips the traditional funnel on its head. In contrast to traditional lead generation, ABM forces a focus on quality, not quantity
Most companies have been doing Account-Based Marketing for years – yet have been constrained to focus primarily on their top 50 or top 100 accounts. Leading marketers have found that the only way to scale their ABM efforts, is to add predictive analytics capabilities to their martech stack.