3 Steps to Land a Meeting with the C-Suite Using Content Marketing | @contentmrktrapp

Step 1: Do something great.

If you were looking for an easy way out, content marketing is definitely not the right approach for you.  You still need to do something great.  Doing great things leads to knowing great things.  And knowledge equals money.  

Step 2: Write about it.

It doesn’t really matter if you like short form or long form content.  The goal here is that you need to write something great and the length of the content needs to reflect the subject matter as well as the intended audience.  

Step 3: Promote it.

  • Get involved and be an active member in industry forums (ex. Inbound.org, growthhackers.com, and Hacker News)
  • Grow your own network on social media (ex. Socedo, Narrow.io, and Crowdfire)
  • Reach out to influencers in your niche.  Buzzsumo is my favorite tool for this

Source: blog.contentmarketer.io

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