With the decline of interruptive ads and social media on the rise, content marketing has become the priority. We surveyed over 500 marketing creatives to better understand their content creation challenges, priorities, and how their tools are evolving. Most importantly, we wanted to know where they are when it comes to personalizing and linking performance metrics to creative.
The Future of Content Report examines:
- The strategic mistake that’s keeping your content from performing
- Why the future of personalization is in the content, not the distribution channels
- The disconnect between content-tech goals and ad-tech budgets
- How measurable content—beyond clicks and views—can drive bigger ROI