Great Content ≠ Long-Form Content – Moz

The right content:

  • Serves visitors’ intent by answering their questions and helping them complete their goals
  • Delivers an easy, pleasurable, accessible experience on every device and every browser
  • Gets the right information and experience to visitors FAST
  • Does all of the above better than any of the competitors in the space

My proposal: rather than applying a tactic like long-form content universally or setting length as the bar (or even a metric) for greatness, we instead match our content to our audience’s needs and our business/personal goals. 700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. Never write an ultimate guide where a single image could more powerfully convey the same value. Trust me; your audience and your bottom line will thank you.

Source: moz.com

Take it to the bank…

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Advertisements
This entry was posted in Scoop.it and tagged , , . Bookmark the permalink.