Test & validate your HTML5 display ads with new IAB tool – Marketing Land

With HTML5 finally supplanting Flash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB) has released a new tool to help designers confirm that the ads meet the technical specs for fast-loading, lightweight ads.

The HTML5 Ad Validator helps analyze the contents of HTML5 ads against the IAB’s Display Creative Guidance — released last year — for file weight limits, subload criteria, number of server requests, video files, CPU usage and shared libraries.

The tool also looks at file types in the ad creative, such as images, JavaScript and HTML; all URLs accessed by the ad; and click tags or links to specific advertising landing pages and redirects.

Source: marketingland.com



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