Visual analysis of AdWords data: a primer – Search Engine Land

Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small scale or at a scale which qualifies it as “big data.”

In this post, I wanted to run through some of the fundamental elements of data visualization and illustrate why these concepts start to reveal insight once combined.

I’ll use a very simple set of data with some fairly logical conclusions in order to focus on the effect of different techniques, avoiding adding any unnecessary complexity.


CT for the complete primer. It’s an excellent first step.


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