Email Research Chart: Which industries have the highest click-to-open rates? – Sherpa

Beyond opens and clicks, click-to-open ratio indicates how engaging your email program is and how relevant your messages are to their recipients. This week we take a look at the reasons why click-to-open rates vary among industries and how marketers can increase their own email engagement rates. Discover the results of a recent study with 1831 global marketers across 16 industries about their email program click-to-open rates.

Source: www.marketingsherpa.com

We’ve found C2O to be more relevant than pure open rates, but less than CTRs.

 

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