How to Use Twitter Analytics to Improve Your Engagement : Social Media Examiner

#1: Tailor Your Content to Audience Interests

#2: Schedule Tweets Based on Your Audience’s Location

#3: Tweet Around Events.

#4: Replicate Key Characteristics of Popular Tweets

Study tweets with high impression and interaction stats to identify and replicate common qualities that fuel engagement. To access your top tweets, click the Tweets tab at the top of your analytics dashboard.

You’ll see a Tweet Activity overview listing impressions, engagements, and engagement rate (engagements divided by impressions) for each tweet. Click the Top Tweets tab to rank tweets by impressions.


Please CT to review the action items behind each: they’re fascinating. 


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