Discover how marketers’ views on customer-centricity have been shifting, and the report contains our findings, research analysis and some advice on how marketers can step-up and be the customer champion.
Inside this free download, we investigate:
- Whether marketers understand the importance of customer-centricity – and if they are supported in this by senior management.
- Whether marketing thinks it owns the customer journey – and whether the rest of the business feels the same.
- What levels of conﬁdence marketers have when using technology for achieving customer centricity, and whether they have the ability to inﬂuence what tech decisions are made.
- Whether marketers are the voice of the customer in their organisation and, if not, what steps they need to take to become so.
If you download and read (and you should), note the ROI on CX…or lack thereof.