9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test) – ConversionXL

Conversion rate optimization is complex. Professional optimizers follow specific processes, which you can learn about here. But when you’re just starting out, without the traffic or resources to run a valid testing program, principles like these can be a lifesaver.

After all, there’s more to CRO than A/B testing.

To get started, optimize your site based on nine simple principles…

Speed
Singularity
Simplicity
Clarity
Identification
Attention
Desire
Fear
Trust

Source: conversionxl.com

A must read, especially if you’re overhauling your website.

 

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