How to Use Twitter Retargeting Ads to Generate More Customers – HubSpot

1) Set up your audiences and reporting.

2) Create your control and experiment groups.

Export your list. 
Randomize your list. 
Slash your list in half. 
Re-upload your two lists. 
3) Upload your lists into Twitter Tailored Audiences.

4) Set up your reporting.

Lead-to-Customer Rate
Lead-to-Opportunity Rate
5) Selecting your content.

Now that we’ve been through the steps on how to set up this experiment, let’s talk about content selection. The type of content we used can be broken down into two categories: product awareness and bottom funnel content.

Source: blog.hubspot.com

Nice framework.

 

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