4 ways to improve your email marketing production process – Marketing Land

“Some of the findings point to areas where marketers can clearly improve. Here are four of those areas:

1. Use a “pre-flight” checklist
2. Explore web development tools migrating over to email development
3. Identify tasks where you can safely speed things up
4. Use email preview software”

Source: marketingland.com

#2 is extremely important, and if you CT, you’ll see why. There’s a ton of creativity based on real science going into email design, delivered by real pros. 

 

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