“Some of the findings point to areas where marketers can clearly improve. Here are four of those areas:
1. Use a “pre-flight” checklist
2. Explore web development tools migrating over to email development
3. Identify tasks where you can safely speed things up
4. Use email preview software”
#2 is extremely important, and if you CT, you’ll see why. There’s a ton of creativity based on real science going into email design, delivered by real pros.