Demandbase has partnered with Oracle Marketing Cloud to introduce an account-based marketing automation (MA) solution. Called Demandbase Account-Based Marketing Automation, the solution will position B2B marketers to implement account-specific campaigns directly in Oracle Eloqua Marketing Automation. Customers are currently beta testing the new solution.
The new solution, which is built on the Oracle Marketing AppCloud Framework, will enable B2B marketers to use Oracle Eloqua to accomplish multiple tasks, including:
- Eliminating online form fields and dynamically appending records with more accurate and standard account data;
- Appending historical lead and contact data with standardized account data;
- Leveraging Demandbase’s Account Score to trigger campaigns and workflow at an account level; and
- Targeting the entire buyer committee from important accounts.