“We’ve already seen some pilot programs and interesting hints as to what the future may look like:
- Facebook Messenger added features that enable users to send and receive money.
- WhatsApp partnered with Starwood Hotels to allow guests to communicate with the brand. They can arrange wake-up calls, make reservations, and order room service within the app.
- Third-party travel agency Pockettour has been built on top of Viber, enabling users to book travel and coordinate with guests.
- Line launched an Uber-like service in Japan. In the US, you can complete the entire Uber experience within Messenger.
Probably the most significant development on the horizon, however, is chatbots.”
Watch this space…