What The Rise Of Supercharged Messaging Apps Means For CMOs – Forbes

“We’ve already seen some pilot programs and interesting hints as to what the future may look like:

  • Facebook Messenger added features that enable users to send and receive money.
  • WhatsApp partnered with Starwood Hotels to allow guests to communicate with the brand. They can arrange wake-up calls, make reservations, and order room service within the app.
  • Third-party travel agency Pockettour has been built on top of Viber, enabling users to book travel and coordinate with guests.
  • Line launched an Uber-like service in Japan. In the US, you can complete the entire Uber experience within Messenger.

Probably the most significant development on the horizon, however, is chatbots.”

Source: www.forbes.com

Watch this space…


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