3 Common Misconceptions About Marketing Automation – Pardot

1. MARKETING AUTOMATION IS JUST FOR MARKETERS.

2. MARKETING AUTOMATION IS JUST A FANCY NAME FOR EMAIL MARKETING.

3. MARKETING AUTOMATION REQUIRES A BIG MARKETING TEAM TO IMPLEMENT.

Source: www.pardot.com

You don’t need a team, in fact, it can be done by one person. However, it has to be done on an ongoing basis (no set and forget), and it relies on a stream of content.

 

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