The founders of Infer Inc. have long been in the business of figuring out what consumers will buy next. With Infer, they’ve been applying those same techniques to businesses that sell to other businesses.
To that end, the company last week announced a partnership with Terminus to extend predictive analytics to B2B advertising by combining the Infer Profile Management platform with Terminus’ Account-Based Marketing platform. Moving into the B2B represents a “greenfield” opportunity for Infer, according to Vik Singh, CEO. Businesses already keep their data in the cloud. With the right APIs, that data can be accessed easily for Infer’s predictive software to crunch.