1. Don’t Use Templates
2. Start with Them
I’d much rather hear about why you’re interested in talking to me specifically and what it is about my business that makes you a good fit to solve a need for a service or product.
3. Show You’re on Top of Trends
4. Don’t Get Too General
Make sure that your emails are tailored specifically to each recipient’s vertical in some way.
5. Include a Strong Call to Action
6. Keep It Short
7. Add Another Touchpoint
If you have a contact’s phone number take the time to give them a follow up call to see if they got your email and if there is anything you can do to help them in person.
8. Pleasantries are Odd
Another touchpoint could be social.