Litmus Acquires Content Curation Tool, Curated – Litmus

Whether it’s through introducing new products, writing eBooks, or hosting conferences, our focus here at Litmus has always been to give marketers the tools they need to make email better.

I’m thrilled to announce that we’ve made our first post-investment acquisition to help further this vision. Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters.

By integrating Curated into the Litmus ecosystem, we’re providing email marketers with a key tool to consistently deliver high-quality content to their subscribers. With Curated, users can easily collect blog posts and articles from around the web, write descriptions and add images to each article, and collaboratively tag and organize the collection before publishing.

Source: litmus.com

Litmus making the leap to go beyond their niche. Watch this space…

 

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