Marketing Technology Industry Sees Growing Consolidation – eMarketer

Merger and acquisition (M&A) activity in the marketing technology, advertising technology and digital content sectors is off to a fast start in 2016, as bigger players look to boost their own capabilities and capitalize on growing demand. Based on Q1 2016 research from investment banking firm Luma Partners, the first quarter saw 72 merger and acquisition events among advertising technology, marketing technology and digital content firms—the second-highest quarter for M&A activity since the start of 2015.


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