Measuring Content: You’re Doing it Wrong – Moz

Total Time Reading (TTR)

This is a cumulative metric that quantifies the total number of minutes spent reading a piece of content. 

Scroll depth & time on page

A related and simpler metric to acquire is the average time on page (available within Google Analytics). 

Social Lift

BuzzFeed’s “Social Lift” metric is a particularly good way of understanding the ‘virality’ of your content (you can see this when you publish a post to BuzzFeed). BuzzFeed calculates “Social Lift” as follows:

((Social Views)/(Seed Views)+1)
Social Views: Traffic that’s come from outside BuzzFeed; for example, referral traffic, email, social media, etc.

Seed Views: Owned traffic that’s come from within the BuzzFeed platform; e.g. from appearing in BuzzFeed’s newsfeed.

Source: moz.com

Where’s the attribution?

 

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