How to Setup a Google AdWords Remarketing Campaign – Portent

There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account.

1. The first step is to create an audience to remarket to. This remarketing audience is used to pool website visitors who then can be remarketed to. Called a ‘remarketing list,’ the audience specified is essentially a collection of users who qualify based on requirements set by an advertiser.

2. The second step required in this process is to create a remarketing campaign within your Google AdWords account. Creating this kind of campaign is similar to the standard campaign setup in AdWords.

3. Lastly, advertisers need to add a series of text or image ads into the created campaign. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.


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