7 Steps to a Buyer’s Journey that Fuels Your Inbound Campaigns – The Whole Brain Group

1) Pick the best persona to map the buyer’s journey

2) Identify your internal information resources

3) Identify what happens in the Awareness stage

4) Focus on the Consideration stage

5) It’s time to make a decision

6) Tie it all together with some inbound campaigns

7) Identify triggers to hand off leads to your sales team

Source: www.thewholebraingroup.com

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