B2B Demand Metric Benchmark Report – Radius

With demand generation so clearly a part of the critical path to revenue, B2B marketers are eager to discover and explore approaches, technologies, and data sources to drive more effective demand generation.

Radius and Demand Metric recently completed a study in an effort to understand current pain points for B2B demand generation marketers and how predictive analytics address those challenges now and in the future. This study measured the current challenges for B2B demand generation marketers with the objective of understanding specific, current pain points as well as how and where predictive analytics can address them.

Source: discover.radius.com

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