Demandbase enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. Integrate is a marketing software provider on a mission to arm demand marketers with the tools, insights, and integrations required to change the way they execute demand generation.
In a productized integration between the two, accounts demonstrating increased engagement from Account-Based Advertising are synchronized with Integrate’s software. Integrate then orchestrates demand generation campaigns across an ecosystem of media partners to engage key stakeholders within those accounts and generate leads. The qualified lead data is then imported into the client’s marketing automation system to be scored and injected into the sales process and reporting is pushed back to Demandbase’s Account-Based Advertising dashboard.
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