EverString Adds Predictive Segmentation Capabilities To Latest Product Release – Demand Gen Report

EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals in EverString’s predictive marketing platform and create targeted, data-backed groupings of accounts for marketing outreach. The company said marketers are able to create a predictive segment themselves in minutes using their own data and similar outside accounts from EverString’s B2B Company Graph, its database of 11 million companies. It is available as part of the EverString subscription.

Source: www.demandgenreport.com

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