You can help prevent email fraud, improve your email deliverability and help ensure continued delivery at receiving mailboxes. Email authentication is the key.
Email authentication isn’t just about security – it’s also about deliverability. By putting in place DKIM and SPF records and authenticating your emails, you can protect your brand and help your emails successfully reach the inbox.
In this post, we’ll help you understand how email authentication has become an integral part of the delivery process and take a closer look at what happens to an email once you press send.
And it serves as a lesson to pursue email authentication with your ESP or MA.