The Five Key Competencies for a Modern Tech Marketing Organization – IDC

1.   Content Marketing
2.   Sales & Channel Enablement
3.   Customer Intelligence & Analytics
Data is a must-have for understanding the buyer’s journey, unfortunately; that data is normally poor, or not parsed out effectively. To use data effectively, it is encouraged to build a marketing operations ambassador program, which allows non-marketing employees access to marketing data to leverage for decisions. 
4.   Integrated Digital & Social Engagement
5.   Loyalty & Advocacy
Many organizations live and breathe through a subscription economy, particularly when it comes to software. The challenge can be keeping customers happy as new competing solutions are constantly being launched. 

Source: techmarketingblog.blogspot.com

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