5 Ways Your B2B Marketing Automation is Failing – Oracle

1. Lacking Strategy to Generate and Nurture Leads

2. Failing to Set Goals for Data Acquisition

3. Not Keeping Score

4. Sailing Without a Crew

Before you launch your marketing automation system, ensure you have people in place who can create the content to fuel it.

5. Neglecting to Measure Success

Source: blogs.oracle.com

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