Make it crystal clear on your website’s homepage, contact page, “about” page(s) and product/service pages which niche you serve.
Make it crystal clear what geographic markets you serve.
Don’t get carried away with your sales pitch on the home page and product/service pages.
Use drop-down menus on inquiry forms to guide prospects in submitting informative, accurate and qualified inquiries — as well as filtering out bad ones.
Test inquiry forms systematically.
Implement a system of lead validation.
Add or enhance website case studies, so prospects again can identify whether they fit with your business.
Add appropriate credibility elements to your website.
Cover niche products and services with dedicated website pages.
Take steps to eliminate spam inquiries.
CT for details.