“In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.
Why are marketers getting so excited about Facebook Live? Because it’s an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers.
However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform. This guide is meant to help you learn the best tricks and tricks that can make a big, big difference in how many people see your live broadcast, how they engage with it, and how it performs.”
And it is a COMPLETE guide. CT and bookmark.