The Prospecting Armageddon — Medium

With the rise of all the automated cold email prospecting tools, there will be more and more cold emails sent. This will further reduce email response and engagement rates because inboxes are even more clogged. And then the software robots will send even more emails because companies need more leads, taking us further down the cold email death spiral. Eventually email response rates will be as horribly low as banner ad click through rates.

Source: medium.com

Think mix.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Advertisements
This entry was posted in Scoop.it and tagged . Bookmark the permalink.