​Keyword Research in 2016: Going Beyond Guesswork – Moz

Keyword discovery is a critical process, but what we’re left with at the end is a long and often rambling list to prioritize, and typically we prioritize either by our own gut feelings or by the black box of AdWords global volume. What if there were a better way?

When we were building Keyword Explorer, we wanted to solve the deeper problem — how do we pick the best keywords to start with, given the complexity of Google SERPs and our competition in modern SEO? Which keywords really balance potential traffic with ROI?

Over the course of many months, we created four metrics:

Keyword Difficulty (V2)
Keyword Opportunity
Importance (user-defined)
Keyword Potential

Source: moz.com

More about the new tool from Moz.

 

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