7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg

1. Ignoring the Emotional Appeal
2. Disregarding Site Speed
3. Failure to Adopt a “Mobile First” Strategy
4. Lack of Singular Purpose
5. No KISS Principle in Place
6. Discounting Price to Increase Sales
7. Not Applying Basic Principles of Marketing to Your Site

Source: blog.crazyegg.com

It’s almost as if this is a pre-optimization checklist. Good stuff.


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