1. Ignoring the Emotional Appeal
2. Disregarding Site Speed
3. Failure to Adopt a “Mobile First” Strategy
4. Lack of Singular Purpose
5. No KISS Principle in Place
6. Discounting Price to Increase Sales
7. Not Applying Basic Principles of Marketing to Your Site
Source: blog.crazyegg.com
It’s almost as if this is a pre-optimization checklist. Good stuff.
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