Predictive marketing platform Radius has integrated its SaaS solution with Marketo’s Engagement Marketing Platform. The partnership aims to help B2B marketers identify their most promising customer and prospect records to discover net-new opportunities within those segments. Marketers are then able to add net-new prospects directly to Marketo.
Radius also now offers predictive scoring, which allows marketers to prioritize inbound demand, accelerate delivery of leads to sales, nurture remaining leads with personalized content and optimize marketing spend based on the channels that produce the best leads.
The Radius integration with Marketo is designed to help B2B marketers gain insight into leads and find the prospects most likely to convert into customers through the use of predictive analytics.