What is The Marketing Technology Alert?
The Marketing Technology Alert, created each weekday, summarizes the 12-20 best marketing automation-related articles, presentations, videos, infographics, etc., published by analysts, bloggers, journalists and other marketing experts. We go through 500-600 articles each day…so that you don’t have to!
Go here to review The Marketing Technology Alert!
- Your Must-Read MarTech Digest™, for Tuesday 5/10/16 #MarTech #DigitalMarketing
- 4 tips to help switch marketing automation systems – CIO
- Gartner for Marketing Leaders: Gartner’s 2015-2016 CMO Spend Survey
- How Inbox Providers Identify Bad Senders – Litmus
- 7 Conversion Rate Optimization Mistakes You Don’t Know You’re Making – CrazyEgg
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Monthly Archives: May 2016
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters
I’d say this is rather complete.
Facebook today is talking for the first time about FBLearner Flow, a piece of software that manages machine learning models for employees throughout the social networking company.
It’s similar in some ways to cloud-based machine learning services like Microsoft’s Azure Machine Learning, or the open-source Airflow from Airbnb, but it’s optimized for Facebook’s own infrastructure and filled with algorithms developed by Facebook engineers, so that many other people inside the company can make use of them for their own models.
Facebook could go beyond just publishing academic papers on FBLearner Flow; the company may well end up open-sourcing it. Facebook engineers have discussed this type of technology with people at LinkedIn, Twitter, and Uber, and they’ve all been excited about it.
NOW we’re talking FB for business. So what’s the B2B angle? Think outside the box.
If interactive content is so versatile, powerful, and immersive, why don’t all content efforts incorporate these techniques? For starters, interactive features can be more expensive and time-consuming to produce than their static content counterparts. Yet, this isn’t always the case: For example, some interactive elements – like quizzes, polls, or heat maps – can easily be generated with the help of online software tools and templates.
In addition, some of the most innovative or tech-forward interactive techniques may require specialized coding and design expertise to develop and deploy or specific equipment to create and manage – resources that not all marketers have at their disposal. Again, third-party software and services may be able to shoulder some of this burden; so brands looking to “go big or go home” should carefully consider whether it will be best to build or buy the capabilities required.
Then there’s the user side of the equation. Interactive features often have longer load times than simple text or static images do, which can suck up more bandwidth than your audience may wish to devote to your content. Not to mention that some features may need to be optimized for use on a specific browser, device, or platform, which can create a frustrating or disappointing experience for users who are accustomed to accessing content in any way they choose.
CT for examples of interactive content. They’re right: slow load!
Predictive marketing platform Radius has integrated its SaaS solution with Marketo’s Engagement Marketing Platform. The partnership aims to help B2B marketers identify their most promising customer and prospect records to discover net-new opportunities within those segments. Marketers are then able to add net-new prospects directly to Marketo.
Radius also now offers predictive scoring, which allows marketers to prioritize inbound demand, accelerate delivery of leads to sales, nurture remaining leads with personalized content and optimize marketing spend based on the channels that produce the best leads.
The Radius integration with Marketo is designed to help B2B marketers gain insight into leads and find the prospects most likely to convert into customers through the use of predictive analytics.
Today’s curated articles summarized for your quick review:
- What we learned from generating 30 million sales leads – Spaceship
- The Prospecting Armageddon — Medium
- Marketing Automation Technology and What Marketers Need to Look For – Oracle
- B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide
- CSS Animations, Part 1 – Email on Acid
- Navigating Agile Marketing’s Tricky Dichotomy – CMO.com
- 5 Essential Tools To Help CMOs Achieve Account-Based Marketing Success – Marketing Insider Group
- Hot Trend for B2B Marketers: Account-Based Marketing – Gartner
- How to Integrate Email Marketing with a Social Media Strategy | Campaign Monitor
- The Rise of Account Based Marketing – ITSMA
- 5 Powerful CRM Retargeting Ideas You Should Steal – Inbound.org
- 10 tips for marketing success on LinkedIn | ClickZ
- Adobe Livefyre Deal Underscores High Demand for Content Across All Marketing Disciplines – Gartner
- How to Use Facebook Live: A Complete Guide – HubSpot
- Email authentication startup ValiMail comes out of stealth with $1.5 million – VentureBeat
- How To Create Histograms For Marketers In Excel – Annielytics
See ALL Top Curated Marketing Technology Articles here.