Tag Archives: buyer’s journey

7 Steps to a Buyer’s Journey that Fuels Your Inbound Campaigns – The Whole Brain Group

1) Pick the best persona to map the buyer’s journey

2) Identify your internal information resources

3) Identify what happens in the Awareness stage

4) Focus on the Consideration stage

5) It’s time to make a decision

6) Tie it all together with some inbound campaigns

7) Identify triggers to hand off leads to your sales team

Source: www.thewholebraingroup.com

CT for details.

 

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B2B Buyer Journey Mapping Basics – Forrester

Source: blogs.forrester.com

Perfect!!  CT for the details!

 

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Who owns the customer journey? – Squiz

Discover how marketers’ views on customer-centricity have been shifting, and the report contains our findings, research analysis and some advice on how marketers can step-up and be the customer champion.

Inside this free download, we investigate:

  • Whether marketers understand the importance of customer-centricity – and if they are supported in this by senior management.
  • Whether marketing thinks it owns the customer journey – and whether the rest of the business feels the same.
  • What levels of confidence marketers have when using technology for achieving customer centricity, and whether they have the ability to influence what tech decisions are made.
  • Whether marketers are the voice of the customer in their organisation and, if not, what steps they need to take to become so.

Source: www.squiz.net

If you download and read (and you should), note the ROI on CX…or lack thereof.

 

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A Critical Moment of Truth in the Customer Lifecycle for Technology Products and Services – Gartner

To maximize that moment, tech providers need to think about:

  • Installation or Activation (for As a Service) – How to make it easy to start using the product or begin the project.  (Some of the most popular product videos on YouTube are “unboxing” videos.
  • Onboarding – Helping everyone involved to understand the path to value and what is available to them.
  • Help Options – Guiding users on where to go for assistance.

None of these activities should be taken for granted.  In fact, I’d posit that more emphasis should be placed in all of these.   Do it right, and things get easier.  Do it wrong, and your steering the customer toward thinking about other options or just giving up.

Source: blogs.gartner.com

I definitely buy into this…

 

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Beyond the Buying Cycle – Gartner

We’ve come to realize that a focus on buying cycles is not enough.   We need to focus on the entire customer lifecycle.   Why?  Well, it’s somewhat obvious, but simply winning business is not enough anymore.  You need to work to make sure the customer gets value, then you can retain their business, grow your share of wallet, and ideally create an advocacy relationship with your customer.

Source: blogs.gartner.com

One of the most accurate depictations today. CT for details.

 

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Four Critical Components of Your Customer Journey Map – Profs

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Source: www.marketingprofs.com

Need more info on the Buyer’s Journey. Search our tag called…Buyer’s Journey

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Content Mapping, Search Optimization And The Buyer’s Journey – Search Engine Land

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Source: searchengineland.com

Another great summary on how to approach “being there.”

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